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Rooh Atelier
Digital Luxury Commerce
High-performance bespoke commerce with multi-currency orchestration.
THE CHALLENGE
The brand required an editorial luxury aesthetic with smooth catalog browsing while managing bespoke order tailoring and real-time inventory synchronization across international showrooms.
ENGINEERING SOLUTION
Built an edge-rendered headless storefront utilizing Next.js App Router and Shopify Storefront GraphQL, paired with Stripe multi-currency checkout and sub-second asset hydration.
MEASURED OUTCOMES
STOREFRONTHeadless (Edge-rendered)
CHECKOUTMulti-currency (Stripe)
CATALOGReal-time (Inventory sync)
CORE STACK
Next.jsReactTypeScriptShopify Storefront APIStripe ConnectVercel Edge